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The importance of blog graphics

1:03 PM


By Kristen Watson

Have you started a blog? Do you manage a blog? Ever wonder how small companies get those nice professional graphics?

CANVA is here to save the day!

Canva is a fabulous website I recently discovered that has the best graphic design interface (that is still very simple to use!) for building graphics for blogs or other social media posts.

The Canva homepage where you can create anything from a Twitter post to a blog graphic with the simplicity of a few clicks.
Never underestimate the power of a good graphic! You could have written the most fascinating article about whales going extinct and if you have a terrible (or just not interesting) graphic, the amount of clicks your article will receive will be affected.

One example of a Canva graphic that is fully customizable to your personal brand or company's brand.

So, why are graphics SO important? According to an article by Digital Pomegranate, here are the top reasons:

  1. First impressions are everything
  • There's a penny covered in mud and there's a shiny penny. Which one do you pick?
     2. Instant Credibility
  • A good graphic means that person or company cared enough about their product/brand to make sure their graphics were visually appealing for their viewers. 
     3. Help the viewer get things done
  • What do you want your reader to do? Buy a t-shirt? Read your article? Donate to a cause? A good graphic will push your readers into doing what YOU want before they even realize it! 
     4. Enhance the impact of your brand or message
  • We are visual human beings. We will always look at the pictures before reading the words, so you better have a good graphic!
A well-designed graphic can mean the difference in 50,000 page-views and 10 page-views. Which would you prefer?

This blog can also be seen on the Eagle Strategies Blog. 


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